About Us

Our Customers Come First

Overview

White Tail Automation is a customer-focused provider

of automation and integrated solutions for North America and select international markets. Since 2003 we have been operating out of our head office in Calgary, Alberta with branch locations throughout western Canada and Texas.

White Tail Automation provides total integration of design, project management, panel manufacturing, installation/commissioning, maintenance and repair. For all our valued customers, White Tail offers the capabilities of a large enterprise with the agility and responsiveness of a small company. Our dedicated employees provide high value solutions for automation and resulting in a superior customer experience.

Who We Are

At White Tail Automation we benefit from strong internal synergies

and together deliver our integrated energy offering. Having a single supplier like White Tail Automation provides better value for your project because combined services will lower risk factors, improve efficiencies and result in long-term price savings.

We are 100 percent motivated by the drive to create value for you. While we are price-competitive, our vision of value is focused above all on safety and quality. We promise to create well-designed, fit-for-purpose systems that will prove durable and reliable.

Our People

Meet the team

Earl Basnett

Vice President of Business Development and Strategic Growth

Sean Torwalt

Director of Corporate Services

Travis Hunter

Vice President of Operations

Richard Acosta

Permian Sales Manager

Ready to take the first step?

Join Our Team

Cam Marshall

CEO

Cam Marshall opened his first company, Marshall Controls, in 1992, the same year in which he graduated from the Southern Alberta Institute of Technology in Calgary as a Journeyman Instrumentation Technician.  Since then, he has accumulated over 30 years of instrumentation, automation and technology experience and wisdom. Cam is constantly striving to create or improve the cutting edge technology in the oil and gas industry, and beyond.

In the fall of 2017, Cam started White Tail Automation, with its initial focus being to provide automation and control system services to the Permian Basin in Texas and New Mexico.  Wanting to focus his energies in Texas, Cam moved to Fort Worth in 2018.  White Tail Automation has achieved significant growth as an industrial technology service provider in the US, Canada and select international markets, in a very short period of time.  Cam leads by example in the expectation of excellence, and innovative spirit that sets White Tail Automation apart.

Earl Basnett

Vice President of Business Development and Strategic Growth

Earl started his career in the oil and gas industry working as a plant and field operator in 1990.  After 12 years he got into the business side owning 4 business’s and being an integral part of the success in others.  Joining White Tail Automation in 2020 he brings a passion for product development, customer service and quality workmanship. 

He has been happily married for over 27 years and is a father of 3 and enjoys fishing and travelling. 

Sean Torwalt

Director of Corporate Development

Starting in the Oil and Gas industry in 2003, Sean pursued a career as an Instrumentation Technician. Throughout the booms and busts, Sean continued to grow his portfolio and accountabilities. Over the last 10 years, he has worn many hats, including Technician Coordinator, Senior Project Manager, Director of Operations, and, most recently Director of Corporate Development. 

Sean’s decade at White Tail Automation (formerly Globalflow Inc.) has given him unique insight into the company’s operations, strategy and technical roadmap. He has built a reputation as a reliable performer with a relentless drive for efficiency and improving client experience. With close to 20 years in the industry, Sean is a lifelong learner – no task is too big or too small for him to support. At home in Calgary, Alberta, Sean enjoys playing golf, watching all types of professional sports and getting outside with his daughter Camila.

Travis Hunter

White Tail Automation Rockies Area Manager

Travis grew up in Grande Prairie, AB and started Instrumentation in the RAP Program in Grade 11 with Tarpon Energy. After graduating high school, he completed 3 years of apprenticeship at NAIT. Travis later branched into Combustion Specialty while doing shift work in Vernal, Utah where he ended up moving in 2011. A year later, Travis relocated to Denver, CO and returned to doing Instrumentation full time while finishing his last year of school at RDC.

Travis worked as a Journeyman Instrument Tech with Tarpon/PTW in Greeley, Co until he obtained an Instrumentation Manager role in 2017. He joined the White Tail Automation team in October 2021.

Travis is married to his wife, Kindra Hunter, and they have a 3 yr old Boxer named Mowgli. They enjoy traveling, skiing, and snowmobiling. Travis also plays hockey year-round and likes to golf as much as possible.

Richard Acosta

Permian Sales Manager

Richard has been in the Automation and measurement industry since 2007. He started in a fabrication shop in Farmington, NM assembling and wiring meter run building skids. He then continued his venture with Automation-X from 2011-2021. Starting in a role in Farmington, NM as a warehouse specialist and worked his way to regional sales manager. He made the decision at that time to relocate his family to the Permian basin in 2016 and have since made Hobbs, NM his home.

Richard joined White Tail Automation in January 2022 and has made a big impact on the success of the organization.  Richard is extremely proficient at providing quality service to all clients.

Richard is a husband and father of three and is very active in the community.